Get all your news in one place.
100's of premium titles.
One app.
Start reading
Fortune
Fortune
Stuart Dyos

Jeff Bezos and Elon Musk are ‘best friends,’ and now Amazon plans to buy ads on X

Microsoft Chairman Jeff Bezos, Alphabet CEO Sundar Pichai, and DOGE head and X owner Elon Musk attend Donald Trump's inauguration (Credit: SHAWN THEW—POOL/AFP/Getty Image)
  • Amazon will return to advertising on X after a year of absence, according to recent report.

Amazon is boosting its advertising spend on X, a year after many brands sought to leave after Elon Musk took ownership of the social media platform, according to the Wall Street Journal. The move comes weeks after Amazon executive chairman Jeff Bezos was seen socializing with the Tesla CEO and X owner during President Trump’s inauguration.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.