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Fortune

Fortune Editors

JCPenney's CEO on what it takes to revive an 'iconic American brand'

JCPenney Marc Rosen Diane Brady America Walmart Levi New York Leadership Next United States

(Credit: Courtesy of JCPenny)

On this episode of Fortune’s Leadership Next podcast, host Diane Brady talks to Marc Rosen, CEO of JCPenney. Their conversation covers everything from the reasons for a billion dollar reinvestment into the brand, who the JCPenney customer is and what they want, and why Rosen decided the job was the right fit for him when the retailer came calling.

Listen to the episode or read the transcript below.

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