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Motor1
Motor1
Adrian Padeanu

Jaguar: People Buying High-End Cars Barely Care About the Engine

The old Jaguar is dead. The new Jaguar is moving upmarket while saying goodbye to the internal combustion engine. This striking Type 00 concept provides a window into the British firm's spectacular reinvention as an upscale EV brand. The Tata Motors-owned marque will focus on profit margins rather than volumes, accepting that it'll sell fewer cars given the higher asking prices.

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