Holly Willoughby is a household name thanks to her successful TV career.
The presenter has been in the public eye since she was signed by modelling agency Storm at just 14 years old at a live exhibition of The Clothes Show. She has gone on to have a successful career in presenting and the ITV star is everywhere - from This Morning to Dancing on Ice.
But over the last few years, Holly has also branched out and written numerous books. Her most recent venture has allowed her to add entrepreneur to her CV as she created her business called Wylde Moon.
READ MORE: Holly Willoughby shares rare picture with 'lookalike' sister Kelly
But what exactly is Wylde Moon and what is on offer from the business? Holly is keen to spread a message of wellness, positivity and spirituality through her new venture. Here is everything you need to know.
What is Holly Willoughby's Wylde Moon?
Holly describes Wylde Moon as "an ever-evolving journey of self discovery." The website says: "The pillars of Wylde Moon are about having a true sense of self; igniting your intuition, knowing your self-worth and nourishing your body and soul through music, food, laughter, sex, passion, beautiful things, or all of the above. Let’s learn together, laugh together, find our voices, our strengths, and rediscover who we are together."
What does Wylde Moon sell?
In February, Holly celebrated the launch of the brand's first fragrance - The Wild - which costs £42. She explains the smells of the perfume as: "You know that smell of a tomato on the vine when it’s been ripened by the sun? That smell after rainfall, as it refreshes the mint and lavender and mother nature subtly weaves her magic? You know that aromatic, invigorating scent that travels on the wind and enlivens the senses? The Wild is exactly that."
Holly also created a range of candles. The first drop is named (borrowed from) The Wild, and features:
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A natural wax, single wick candle
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A large three wick candle
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A porcelain reed diffuser
What is the Wylde Moon podcast called and what is it about?
Alongside the web content, the presenter also hosts a podcast named By The Light Of The Moon. It features a host of celebrity guests including This Morning co-star Alison Hammond and most recently Freeze the Fear's Wim Hof.
Holly claims that it will: "use the unique energy of each of the eight moon phases to walk through the lives of her guests."
Who works for Wylde Moon?
Holly has a whole team of spiritual workers. She employs editors, producers and directors within her team.
One of the more notable employees of Wylde Moon is Holly's older sister, Kelly. She is listed on the website as the company's managing director.
Holly has also weirdly listed the moon as part of the team. Under the Wylde Moon tab of the business' website, 'The Moon' is listed as 'Guidance and Intuition'.
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