People seem to have had their fill of mock-meat burgers, veggie sausages and fake chicken. Last month, the Grocer reported that Quorn and Linda McCartney’s, the UK’s leading meat-free brands, lost a combined £15.7m in 2024. Overall sales of meat substitutes fell by 6%, or £30m.
But that doesn’t mean meat is back on the menu. According to Eating Better, an alliance of environmental, animal welfare, public health and social justice charities, meat consumption in the UK has been on a downward trend for more than a decade. Its 2024 survey found that fewer people eat meat every day, 61% are willing to eat less and 24% reduced their consumption in the past year.
