“It’s a challenge. But I would say that at no point was it ever not a challenge”: How Taylor is building quality acoustic guitars in the face of tariffs and uncertainty

Andy Powers.

As the CEO and president of Taylor Guitars, Andy Powers has seen his fair share of changes within the guitar manufacturing industry. As a guitar designer and life-long guitar aficionado, well, you could say Powers' life revolves around the instrument we all know and love – and that involves steering the Taylor ship into the future.

“I come from a guitar-making and playing background, not really so much of a business background,” Powers says in the new issue of Guitar World. “But I started building and playing guitars from a young age, so all I’d ever really done was build. A lot of my focus was on actually building the instrument itself.