‘It’s a beautiful syrupy, earthy colour’ – Farrow & Ball’s new Marmelo paint shade is the ultimate cosy colour, and this is how to use it in your home

A kitchen painted in Farrow & Ball's Marmelo shade on the walls and top cabinet and charcoal black on the bottom cabinets.

The cosy season has officially begun – and if you’re looking to add some warm, cosy and autumnal touches to your space, colour is one of the best ways to do this. Perhaps that’s why Farrow & Ball’s Marmelo paint shade was a breakout term on Google a few weeks ago, with searches for the colour rising by more than 5000%. But since it is a colour that’s a bit out there, I’ve asked the experts how to use the Farrow & Ball Marmelo paint shade.

This latest paint trend is a deep, earthy shade of orange matching the shade of autumn leaves or quince which it’s named after. ‘Marmelo, named after the quince that inspired marmalade, is one of my favourite new colours,’ says Joa Studholme, colour curator at Farrow & Ball. ‘Who could fail to be comforted by that familiar orange reminiscent of warm, buttered toast and conversations around the breakfast table?’