When Alex Partridge decided to become a podcaster, he dismantled his bed and soundproofed his bedroom, spent a fortune ordering recording equipment, hired a producer and booked guests – all in one evening. As an entrepreneur, the creator of the online entertainment brands Unilad and LadBible, he thought a podcast about business was a great idea. He could certainly talk about the downs as well as the ups, given that he had been kicked out of one of those companies, and only got back in after a legal battle that pushed him into alcoholism.
Three days later, before the equipment had even been delivered, he’d lost interest. “I remember just being so confused,” he says, “not understanding how I could have this feeling of emptiness, compared to the euphoria and the determination that it was my new life’s purpose just three nights before.”
