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James Moultrie

Israel-Premier Tech rebrand as NSN Cycling Team for 2026 season, will race under Swiss licence

SIENA, ITALY - MARCH 07: Jakob Fuglsang of Denmark and Team Israel - Premier Tech during the team presentation prior to the 11th Strade Bianche Donne & 19th Strade Bianche 2025 / #UCIWWT / #UCIWWT / on March 07, 2025 in Siena, Italy. (Photo by Dario Belingheri/Getty Images).

Israel-Premier Tech have rebranded as NSN Cycling Team and will race under a Swiss licence for the 2026 season, they announced on Thursday evening.

After Canadian sponsor Premier Tech pulled out and they confirmed a rebrand was coming to move "away from its current Israeli identity", international sports and entertainment company Never Say Never (NSN) and global investment platform Stoneweg have entered into "a joint venture" to take over the team structure for next season.

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