Is Wall Street Bullish or Bearish on Ulta Beauty Stock?

Valued at a market cap of $17.7 billion, Ulta Beauty, Inc. (ULTA) is a leading beauty retailer in the United States, offering a wide range of cosmetics, skincare, haircare, and fragrance products. The company operates a unique business model that combines a vast product selection with in-store salons, enhancing the shopping experience. With a strong e-commerce presence complementing its brick-and-mortar stores, Ulta has positioned itself as a dominant player in the beauty industry.

Shares of ULTA have underperformed the broader market over the past 52 weeks. ULTA has declined 33.8% over this time frame, while the broader S&P 500 Index ($SPX) has gained 17.6%. In 2025, shares of ULTA are down 16.3%, compared to SPX’s 25.8% increase on a YTD basis.