Trinamool Congress campaign for the upcoming Lok Sabha polls is built on the slogan of “Bahirgata and Bangla Birodhi (outsiders and those opposed to Bengal)”. For the past several months the Trinamool Congress leadership has targeted the Bharatiya Janata Party (BJP) over the stoppage of funds to the State by “outsiders”. The slogan given by the Trinamool Congress at the Brigade Parade Ground was “Roar of People of Bengal will throw out those opposed to Bengal”.
The campaign of Trinamool Congress has been very similar to the party’s strategy in the 2021 Assembly polls where the party had fought the elections on the campaign – ‘Bengal wants its own daughter’.