It was while scrolling through Instagram Reels that I first came across the term Asian Pilates. On my screen, an AI-generated woman told me that “every menopausal woman is being lied to,” and that they should all immediately start practising Asian Pilates, which she claimed would deliver better results than the gym ever could.
As a Health Writer, I’m no stranger to a health fad, and this video had all the usual hallmarks. Think emotional pain point, a dose of scaremongering and a quick fix solution. I was almost ready to keep scrolling when I saw that searches for Asian Pilates had surged by over 5,000% in the past month.
