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The Conversation
Politics
Tracey Holmes, Professorial Fellow in Sport, University of Canberra

Is FIFA’s sponsorship deal with a Saudi-owned oil giant really ‘a middle finger’ to women’s soccer?

Athletes’ voices are a necessity in the matrix of good sports governance, a message reinforced at last week’s annual Australia New Zealand Sports Law Association conference in Sydney, attended by some of the world’s best – and busiest – sports lawyers.

The timing was perfect.

It came just days after more than 100 professional female soccer players signed a letter to the sport’s global governing body, FIFA, urging them to reconsider a sponsorship deal with Saudi-owned oil giant Aramco.

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