Is Amazon Stock a Buy, Sell, or Hold After Launching Its New Nova AI Agent?

Amazon (AMZN) upped its AI game this week with the launch of Nova Act, an agentic AI model that performs complex tasks using web browsers. The breakthrough marks Amazon’s entry into the high-stakes arena of AI “agents” following the likes of OpenAI, Anthropic, and Google (GOOGL), who are at the forefront of multi-step independent task completion. Nova Act is currently available as a research preview and is intended to allow developers to build live AI agents.

This launch is among a number of steps Amazon is taking to expand its generative AI footprint. Amazon is also investing more in AI chips (Trainium), Bedrock (its marketplace of AI models), and a brand-new Alexa. Nova’s release and the development of an internal AGI team that reports to CEO Andy Jassy directly highlight Amazon’s emphasis on redefining its future growth.