MUMBAI: If last year's merger between media giants Zee Entertainment Enterprises Ltd and Sony Pictures Network India (SPNI) was akin to a marriage, the buying of all or any cricket rights this year, will be the newlyweds' perfect honeymoon. That bit is a given.
The chances of any such consummation though look easier said than done. If it must happen, the merged entities will have to break the proverbial sweat.