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Fortune
Fortune
Geoff Colvin

Intuit was an AI pioneer. Why its stock became a SaaSpocalypse casualty

(Credit: Courtesy of Intuit)

Does being an early adopter to AI protect a company in an AI-induced market panic?

Apparently not, based on the experience of Intuit, best known for TurboTax and QuickBooks—and the worst performing stock in the S&P 500 as this year opened. It was a twist in fate for the software company: Intuit is a big name in tax and personal accounting software, and its stock is Wall Street royalty, smashing the S&P Index over the company’s 33 years as a publicly traded company. But in January and February, even as tax preparation season began, it took a drubbing in a market scare—the so-called SaaSpocalypse. Investors were suddenly gripped with the fear that AI would annihilate software companies of every kind.

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