Intel knows that Arrow Lake dealt a huge blow to its reputation among gamers and enthusiasts. The underperforming chips sporting a radically different architecture didn’t make the cut in games, underperforming in some titles compared to even last-gen parts, and although application performance is competitive, it isn’t enough to earn a spot among the best CPUs. Tom’s Hardware asked Intel’s Nish Neelalojanan, senior director of product management for Intel’s Client Computing Group, about the low prices of the newer Core Ultra 7 270K Plus and 250K Plus at Computex 2026, and he told us the prices were chosen to help build back Intel’s reputation.
Go deeper with TH Premium: CPU
