Love Island winners Millie Court and Liam Reardon have been living separate lives due to their hectic schedules on different sides of the pond.
Blonde model Millie, 24, has been living the dream in LA but meanwhile her man Liam, 22, has been left back in Blighty - fuelling speculation that the distance has caused their lives to take different paths.
The couple who were thrown together in the ITV2 reality dating show haven't been seen together for weeks and their social accounts show a distinct lack of photos of each other.
Of course Millie could simply be cashing in on lucrative brand deals while she is in demand and doesn't mean her relationship is in doubt - but fans have told they are convinced it could be the end for the Love Island duo.
Millie has been Stateside to shoot campaigns for ASOS and Puma in recent weeks, taking fans behind-the-scenes on Instagram.
"Hopped off the plane in LAX," she captioned the string of shots, showing herself at the airport and landing in the American city.
She teased followers showing her making the most of the Hollywood lifestyle as she meet up with friends before heading out.
Meanwhile Liam has enjoyed dining with pals in London and has also been back behind the camera for a ad campaign for fitness brand Under Armour.
The couple did find time to enjoy their first holiday together to the romantic Maldives nearly three months ago and shared a shot of them embracing on the sun soaked shores.
Other eagle-eye fans think they've split because they noticed Liam recently followed a series of model and influencers online.
"Hope I'm wrong as I'd feel so bad for poor Millie but he is constantly following other girls like blue tick girls or models who aren't following him," wrote one concerned fan online.
Another added: "They seem to be spending more and more time apart as well he's back in Wales a lot which is absolutely fine but I fear he's just not settling as easy in Essex."
A third commented: "He also hasn't posted a picture with her in over a month, which is pretty unusual for his feed."
Fans also drew meaning from Liam's comments on the Heat podcast, where he said he had "nothing to wake up for" after winning Love Island with Millie.
“I’ve been put into Essex, no family no friends. Obviously, I’m with Millie, which is good... I’d wake up, but have nothing to wake up for,” he said.
Millie did however comment on her beau's underwear campaign as she shared the emojis of a flushed face, hot face and another with a hand over its mouth as she lusted over her man.
The Mirror has contacted Millie and Liam's representatives for comment.