We love a clever logo, and the design for the HAKUTO-R lunar lander is certainly that, packing a lot of meaning into its lovely looping form. But despite the ingenuity, some think the result has an unfortunate resemblance, which in hindsight may have been a little ominous.
ispace inc's lunar mission failed at the last hurdle last month when communication with the lunar lander was lost in the final seconds of descent after it made the furthest voyage of any privately-funded spacecraft to date. But a sad face is the one hidden meaning that wasn't intended in this logo design (see our guide to how to design a logo for tips for your own work).
