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The Independent UK

Caitlin Hornik

Influencer Alix Earle hit Gymshark with $1 million lawsuit claiming she was fired over Israel posts

Alix Earle Gymshark Lawsuit Israel Ben Francis Instagram Jake Shane Podcast

Podcast host and influencer Alix Earle launched a $1 million lawsuit against the U.K. fitness brand Gymshark, claiming the company pulled a sponsorship deal over her posts supporting Israel.

Earle, 24, who rose to fame in 2020 over her daily makeup and fashion videos, filed the lawsuit in the High Court of England, according to documents viewed by The Telegraph. She alleged Gymshark ended their partnership in late 2023 for Earle’s “perceived stance on the Israel-Palestine conflict.” The influencer posted on Instagram, “Now and always, we stand with the people of Israel,” the outlet reported.

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