The India Today Group launched a new vertical of their Hindi news channel Aaj Tak on Wednesday. The vertical, which will be called Aaj Tak 2, will be spearheaded by the channel’s senior executive editor and anchor Anjana Om Kashyap.
In an email sent to employees, the group’s managing director Kalli Purie said Aaj Tak 2 “will unshackle AT1 from the boundaries of a linear medium”. “It gives us the chance to bring the Aaj Tak brand of journalistic rigour to more than one news story simultaneously,” the email said.
