As Indian single malts continue to make strides, Alcobrew Distilleries India, a major Indian-made foreign liquor (IMFL) company, recently forayed into the luxury segment with the launch of the Gamber Valley brand. Gamber Valley is an Indian single malt whiskey range distilled, matured, and bottled at Alcobrew’s facility in Solan, Himachal Pradesh. In a freewheeling chat with The Economic Times Digital, Romesh Pandita, Chairman and Managing Director, Alcobrew Distilleries India, talks about the uniqueness behind Indian single malts, the challenges that beset the industry, and how India is ready to experience luxury in this segment. Edited excerpts:
The Economic Times (ET): Tell us the story behind Gamber Valley. What made you start an Indian single malt whisky brand?
