Incogni and DeleteMe are two of the best-known data removal services. Incogni was launched in 2021 by Surfshark, the company best known for its eponymous virtual private network (VPN) app. Incogni's success in helping users maximize their online privacy resulted in Incogni becoming a successful standalone product.
With a monthly or annual subscription, Incogni automatically scans the web for personal data and sends automated or custom removal requests (using the Exposure Scanner or user submitted URLS) to data brokers and other websites. After the initial scan, Incogni frequently rescans for the same personal data and sends fresh removal requests, particularly to new data brokers that seemingly don’t cease to emerge.
