In 2016, an entrepreneur invested $2,000 in a pet-hair lint roller; years later, his Amazon business generates $10 million

A lot of eCommerce businesses start with just one simple product and a small amount of money. Such is the story of Kyle Binder, founder of PetLovers, an international e-commerce brand in the pet hair removal niche. Binder started out selling a basic lint roller on Amazon with $2,000 and a student grant. The business has since grown into a company generating $10 million in annual revenue.

This week on How I AI , Binder discusses how he built the business and how artificial intelligence has become part of his approach to managing and scaling its operations.