“If a tree falls in a forest and no one is around to hear it, does it make a sound?” is a famous paradox that has left many of us scratching our heads over the years. A similarly sticky question could be for music industry marketeers to ponder; if an artist writes a song and no one discovers it, how valuable can it be?
This is the rub of where business and art collide. Viewed via this lens, music marketing - the process of promoting and ultimately selling a song or composition to an audience - is an essential imperative for the industry.
