As a critic, it’s easy to lose the plot. I’m steeped in the EV debate every day. I know what each company is doing, what it’s afraid of, and why it is or isn’t going hard on electrification. And the more I talk to high-up executives at these firms, the more I come to assume everyone is as locked into these philosophical questions as I am. But a few weeks ago, I attended Toyota Motor North America’s “Electrification 101” program, and received a stunning reality check.
The average legacy automaker employee doesn’t know much about electrification at all, or why it’s better.
