As a fast fashion powerhouse, Primark might not be the first name that comes to mind when it comes to sustainability. But, in recent years, with the launch of the Primark Cares range and the introduction of a vintage, second-hand section in Manchester’s Market Street store, they’re certainly taking steps to be more conscious, while remaining an affordable fashion option - something I feel particularly strong about amid the cost of living crisis.
Recently, Primark hosted a series of free-to-attend workshops at their Manchester city centre, Market Street store, led by fashion designer and lecturer at City of Westminster College and University of the Arts London, Lorraine Mitchell. The one-hour, quick fix masterclasses focused on basic hand-sewing techniques, from learning how to fix a zip to replacing buttons.
A third of all UK shoppers are said to be worried that the cost-of-living crisis will prevent them from making more sustainable choices, Primark found. However, these free and accessible workshops can give shoppers the tools and knowledge they need so that they’ll never have to throw a piece of clothing away ever again.