The annual PGA Show is an immense event, spanning nearly 10 miles of aisles and occupying one million square feet at the Orange County Convention Centre in Florida. For those who haven’t experienced it firsthand, it’s difficult to convey the sheer scale of this show.
Since I began following women's golf fashion over 15 years ago, it is amazing to see how this area of the industry has undergone significant growth, particularly for women in terms of the number of different brands in the marketplace and the vast array of styles and colors on offer. At the PGA Show, a substantial portion of the exhibition space, nearly a third, was dedicated to apparel, footwear, and accessory brands.
