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Marie Claire
Marie Claire
Lifestyle
Charley Williams-Howitt

I Tried the Foundation Stick With a Cult-Like Following—and Now Liquid Foundation Feels Like a Chore

Foundation sticks.

As a beauty editor, I hadn’t ignored foundation sticks so much as mentally categorised them. In my head, they belonged to the old pan-stick school of complexion: full coverage, high pigment, resolutely matte and not especially kind to skin that now prefers hydration over heavy-handed perfection. I’d assumed they would cling, crease and flatten rather than enhance—particularly on mid-life skin.

It turns out, today’s formulas are playing an entirely different game. They are creamier, more flexible, and far more skin-like, delivering the ease and portability of a stick with finishes that rival those of a good liquid. After reluctantly trying one during a rushed morning, I found myself reaching for it again the next day. And then the next.

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