A Primark perfume costing £6 has been compared to a Gucci fragrance priced at £84.
Primark has a range of fragrances on sale, but it's the Summer Blossom Eau de Parfum that one reviewer has matched against Gucci Flora. With a 50ml bottle of the designer fragrance coming in at £84 online and Primark's version priced at £6, there's definitely a bargain to be had for savvy shoppers.
According to Primark's website, the Summer Bloom perfume features notes of rose, white flowers and pear for a fruity floral musky scent. Primark said: "Give it a spritz and you'll be transported to long, hot summer days spent picnicking, jumping in pools and sunbathing. You'll be booking your next summer holiday in no time."
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Here, MyLondon reporter Alexandra Bullard compares the perfumes:
"Heading to Primark, I spotted the last bottle of Summer Blossom Eau de Parfum (75ml) on their shelves. With a price tag of just £6, this is a total bargain in my eyes.
"As the name suggests, the perfume gives off classic notes of fruity flowers and pear. I only needed to spray myself twice and that was enough for it to be powerful. Even my friends complimented the smell, which is exactly what I wanted.
"I then went to Boots to hunt down the Gucci version, and I almost screamed when I saw the price. Gucci Flora (50ml) has a mammoth price of £84, and if you want the 100ml bottle you'll be splashing out £111.
"The similarity in appearance is uncanny. Primark's blue bottle boasting a floral installation is a literal rip-off version of Gucci's jasmine flora label. Both have pretty turquoise packing, so there is no denying that Primark have done their homework.
"When it came to scent comparisons, I couldn't tell the two apart. Gucci's key fragrance notes of magnolia and fruity jasmine is absolutely divine, but Primark has also picked this up. As a lover of fruity perfumes, Summer Bloom transported me back to the summer months for less than a tenner.
"As a result, Primark has migrated from my wardrobe to my beauty cabinet. Their perfume has got to be one of the best budget-friendly buys and I saved over £78 for a fruity scent identical to Gucci. Bring on the beauty dupes, I say."
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