For years, I’ve been the woman who never knew when her period was due without consulting an app. My phone knew where I was in my cycle long before I did. It knew when my period was expected, when I’d probably start craving crisps, and when I should lock in for the next three to five working days. My menstrual cycle wasn’t just something I experienced; it was something I outsourced.
Like many good obsessions, it began innocently enough. I downloaded Flo so I wouldn’t be caught out wearing white trousers. Before long, I was logging cramps, moods, sleeps, libido and breakouts with the diligence of someone conducting a long-term clinical trial. If you’ve ever wondered whether you’re genuinely furious with your partner or simply two days from your period, you’ll understand the appeal.