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Ideal Home
Ideal Home
Rebecca Knight

I had to do a double take when I spotted these designer-look H&M homeware buys in store

H&M items on shelves in store.

H&M homeware has often flown under my radar, but this week I've realised what a mistake I've been making after a trip to the newly revamped H&M homeware store on Regent Street.

My Editor-in-Chief, Heather Young, was the first to make the pilgrimage to the new refreshed London store and I quickly followed after hearing about the number of designer-look pieces she'd spotted. If you're a fan like me of the mid-century home decor trend, with some extra pattern flourishes then you're going to want to take a look yourself at the Scandinavian stores offerings.

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