Camera Intelligence is a startup which has decided to change cameras – it might not be for everybody, but the company thinks its Caira camera might sell to ten times as many to creatives than the entire mirrorless market. Until today, I wasn't sure why.
Last year we covered the Kickstarter for the Caira, in which Camera Intelligence CEO Vishal Kumar unveiled a Micro Four Thirds camera system which – he says – attaches to a phone and bridges the gap between the photographic aspirations of people who buy the 'iPhone Pro' series (of whom there are 100 million every year) and the desire for simplicity and easy of use which limits real camera purchase to 10 million a year.
