A few months into my new job as Managing Editor of What Hi-Fi? Sound and Vision, the ink barely dry on the ‘S&V’ rebrand, an Apple press release arrived about a new portable music player, roughly the size of a pack of cards, that could hold a thousand songs.
I had joined What Hi-Fi? in 2001 from the computing and technology press, already fluent in digital and the impact the internet was having. I’d even met Steve Jobs. But in the rarefied world of hi-fi, all the iPod warranted in our November 2001 issue was 70 words in the News in Brief section, headlined “Apple’s MP3 Jukebox”.
