Among the many haircare brand names that line the shelves of stores like Space NK, Boots and John Lewis, only a select few are almost always guaranteed to get viral attention every time they launch a new product. Suffice to say when the Olaplex No.10 Curl Gel came onto my radar, I was excited.
For one thing, though the wider Olaplex range is suitable for all hair types, this is the brand’s first curl-specific product—and, as a beauty editor who always uses a hair gel when styling her hair curly, it sounds right up my street.
