Kim Kardashian has recruited tons of celebrities to help her advertise SKIMS over the years, from Tyra Banks and Heidi Klum appearing in ads to Sabrina Carpenter wearing her lacy lingerie. While these high-caliber influencers undoubtedly help contribute to the company’s $4 billion net worth by encouraging fans to scoop up the snatched looks, Kardashian seems passionate about making her items about more than just the name on the tag. She revealed she has two secrets to creating her famous shapewear.
SKIMS is certainly not lacking in the marketing department, with the above celebs and more peddling Kim Kardashian’s products and The Kardashians (available to stream with a Hulu subscription) often feeling like one giant ad for the businesses owned by the Kardashian-Jenner family members. However, Kim told Vogue she’s still passionate about delivering a high-quality product, and it all comes down to details. The first, she said:
