As Northern Italy prepares to host the 2026 Winter Olympic and Paralympic Games, the Organising Committee has announced its new visual identity, known as 'The Look of the Games', aiming to capture the essence of the new ‘Italian spirit’. Moving beyond a mere design concept, this visual language will be displayed to millions of viewers worldwide to engage and familiarise with the winter games. And for the first time in Olympic history, it introduces a new graphic element alongside the iconic pictograms, emblems, and mascots: the 'Vibes'
