The Health Service Executive (HSE) is set to spend more than €350,000 on branded merchandise including yoga mats, corporate umbrellas, organic T-shirts and baseball caps.
The agency also intends to purchase customised water bottles, reusable coffee cups, windbreaker jackets, and antibacterial pens as part of its efforts to promote the Healthy Ireland campaign.
Details of the planned expenditure follow reports that some nurses are having to rely on food banks in the absence of better pay, and key medical workers took part in industrial action this week over pay and retention issues.