HP is moving its Omen gaming PC brand under the HyperX brand name. HP acquired HyperX in 2021, but kept the peripheral brand and its own gaming system moniker separately until CES 2026. Beyond the new label, the Omen 15, Omen 16, and Omen Max 16 are getting updates with Intel and AMD's latest processors.
This name change puts HP's gaming rigs and monitors in the same lineup as its HyperX's mice, keyboards, headsets, microphones, controllers, and other peripherals. It gives HyperX a more complete ecosystem, and that name has more cachet in gaming than its parent company. It seems very similar in position to the way that Dell uses Alienware as a gaming name, which makes sense given that Dell bought Alienware way back in 2006.
