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T3
T3
Technology
Max Freeman-Mills

HP is changing everything about how it sells its gaming gear, and I think it might be a mistake

HP HyperX CES lineup.

For the longest time, when you’ve wanted a gaming machine from HP, you’ve been funnelled into its Omen lineup. A few years ago, it got a lovely new design language and a super clean white diamond for a logo, but its status as HP’s premier gaming brand is seemingly now coming to an end.

HP confirmed at CES, and at a New York preview event I attended back in December, that it was promoting HyperX, the sub-brand largely associated with peripherals and accessories, to become its leading gaming sub-brand as of now. Omen isn't dead, though, but is now the smaller name of the two.

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