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Tom Butts

How Will Venu Sports Impact Pay-TV Subscriptions?

Venu Sports Disney Fox Horowitz WBD Horowitz Research MVPD Focus
Watching sports.

NEW ROCHELLE, NY—Venu Sports, the new sports streaming bundle from Disney, Fox and WBD expected to launch later this year, could attract more than 4 in 10 sports viewers (18+) according to a new report from Horowitz Research.

Horowitz says 42% of respondents to its "State of Media, Entertainment & Tech: Viewing Behaviors 2024" survey conducted March-April 2024 among 2,008 content viewers 18+, said they would likely subscribe to Venu Sports when it becomes available. 

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