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Broadcasting & Cable

Business

Daniel Frankel

Max and Apple TV Plus Have Streaming's Least 'Committed' Customer Bases, Benefit Most From Bundling, Research Company Says

Antenna Hulu Netflix

David Zaslav.

Only 28% of Max users have been signed up for the Warner Bros. Discovery streaming service for at least six months, according to Antenna.

In its latest report, the research company (methodology explained here) also described Apple TV Plus (32% enlisted for under six months), along with Hulu and Peacock (35%) as having user bases that are similarly "uncommitted."

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