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T3
T3
Technology
Mat Gallagher

will.i.am tells T3 how he put the boom back into LG's Xboom speakers

LG Xboom POW
Xboom by will.i.am.

will.i.am is a regular feature in the tech world. Just last year the nine-time Grammy Award-winning artist and tech entrepreneur partnered with Mercedes to produce Sound Drive, a feature that turns your driving into a live music jam. In 2025, he was back at CES with LG in a partnership that saw him tuning and putting his name to its latest Xboom speakers and earphones.

The new Xboom by will.i.am range includes three sizes of speakers – the boom Bounce, Grab and Stage 301 – plus new Xboom Buds earphones. The largest of the speakers is the Stage 301, which looks much like an on-stage monitor speaker, with a wedge design that can sit at different angles and a replaceable battery to give it up to 11 hours of playback.

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