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The Conversation

Politics

Brandon Boatwright, Assistant Professor of Communication, Clemson University

How Ukraine's savvy official social media rallied the world and raised the bar for national propaganda

Ukraine United States Kyiv Russia

A Ukrainian flag is displayed in front of a destroyed house in eastern Ukraine in October 2022. Juan Barreto/AFP via Getty Images

Just days after the Russian military launched a full-scale invasion of Ukraine in February 2022, stories of Ukrainian resistance were already circulating with a ferocity all their own.

Part of this was due to the Ukrainian government’s savvy use of social media.

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