Last year, No 10 took an unprecedented step: it invited content creators to cross the threshold of Downing Street.
Naturally, the creators all filmed themselves outside the famous door. Once inside, their most treasured possessions, their phones, were taken from them and exchanged for government-approved devices, so they could continue to take photos and record video without breaching security guidelines. At the reception, creators from areas as wide as science, education and travel took part in a networking session at the heart of government.
