It was the latest Paris fashion week, moments before the Tom Ford show was due to start, when fashion commentator Lyas slipped through the backstage entrance of the Théâtre du Châtelet and went upstairs to get mic’d up.
Having failed to get a ticket to the actual show, 27-year-old Lyas – whose real name is Elias Medini and who has almost 500,000 followers on Instagram – was preparing to livestream it on a big screen to 2,000 of his fellow rejects currently sitting in the auditorium. The night before he had shown Saint Laurent. In a few days he would do the same for Chanel. His aim, he says, is to democratise a famously closed-off industry, and open up the spectacle of fashion week to people who have no chance of ever going themselves.
