Ask any freelance designer how their career unfolded and you’ll quickly realise there’s no single blueprint. For some, being a generalist makes the most sense. The variety keeps them engaged and they find their clients value the breadth in expertise. For others, niching into a specific style or industry is what unlocks real momentum for their work.
‘Finding your niche’ as a designer is rarely a lightbulb moment. It’s often a gradual process of years of experimenting, taking on varied projects, slowly noticing what you're drawn to, what you're good at and hitting that sweet spot of where it all overlaps.
