There was a time when Roku (ROKU) quietly slipped into living rooms as a simple way to stream content – no heavy hardware, just plug in and play. Over the years, it grew from a modest device maker into a full-fledged platform powerhouse, powering smart TVs, shaping ad-driven streaming, and becoming a go-to partner for manufacturers looking to keep things lean and affordable.
Now, an unlikely factor is stepping into the spotlight – soaring memory prices. Across the tech world, rising costs of memory components are squeezing hardware margins and forcing companies to rethink design and pricing. But Roku seems to be playing a slightly different game.
