Forget athleisure: 2023 has been dominated by what is known as “racket-wear” – as in, clothes to hit balls in, usually using some sort of bat.
In the last three years, the “racket equipment market” – tennis, ping pong, padel tennis and so on – has grown by six times in the US. Leading the charge? The newish sport of pickleball, a cross between tennis, badminton and ping pong, which has opened up a space for different ways of dressing on court.
