As the world’s largest electorate goes to the polls in India, political parties are seeking to sway voters through popular culture, like film. Although cinema has long reflected and influenced the country’s political and social cultures, right now, Bollywood (and other Indian films) are a major boon to the current right-wing government.
Led by Prime Minister Narendra Modi, the Hindu nationalist Bharatiya Janata Party (BJP) is currently gunning for a third term in office.
